product positioning

11 examples (0.03 sec)
  • One of the most significant uses of industrial market segmentation schemes is to make targeting and product positioning decisions.
  • It has been used in product positioning, but there are some who raise problems with this application of conjoint analysis (see disadvantages).
  • Features include audience discovery, audience comparison, and product positioning reports linked to common analytic attributes as well as personal value attributes offered only by Resonate.
  • It usually supplements product positioning techniques like multi dimensional scaling or factor analysis and is used to create ideal vectors on perceptual maps.
  • Typical elements to an agency brief are: Your objectives, target market, target audience, product, campaign description, your product positioning, graphical considerations, corporate guidelines, and any other supporting material and distribution.
  • As a partner at PSB, he helps his clients through competitive situations through the use of quantitative and qualitative research, image analysis, message development, and corporate and product positioning and targeting.
  • Gibson's product positioning language and Cayce's analysis of consumerist trends show that society is not a victim of consumerism, but rather its creator who helps shape it without ever stepping outside it.
  • Thanks to the successful product positioning in the niche market of sportswear industry, EXR has become one of the premium clothing brands in Korean fashion market just after 3 years of the launching.
  • Macromedia wrestled with the cross-product positioning of Flash and Director for several years, trying repeatedly and with limited success to position Director as the "big brother" to Flash, to be used for situations where Flash hit its limitations.
  • Professor Economides has published more than 100 articles in top academic journals in the areas of networks, telecommunications, oligopoly, antitrust, product positioning and on the liquidity and the organization of financial markets and exchanges.
  • He served as a Vice President and General Manager of Marketing of Glaxo Wellcome Inc., a subsidiary of GlaxoSmithKline with responsibility for strategy development, marketing execution and new product positioning.