brand positioning

36 examples (0.03 sec)
  • He is now a regular writer on hotels and brand positioning for Sleeper magazine.
  • Second, the sub-elements of brand positioning are taken and combined to obtain five sub-elements of brand positioning.
  • Her team created new brand positioning, launched new product platforms and new advertising campaigns and redesigned the logo.
  • This also included a reveal of a new brand positioning and logo created by Hulsbosch.
  • The brand positioning is designed to clearly define and differentiate the University's identity.
  • His responsibilities include the production of all in-house programming, overall channel development, brand positioning, promotional activities, content management, market and competitor research and strategic planning.
  • This unique brand positioning of the company was continued with the training of all sales assistants in their product categories, with purchases being guaranteed for one year.
  • He is regularly sought after to speak to corporations and associations on emerging marketing trends and brand positioning challenges.
  • She spent a year on the board of directors at Hot Tuna, advising on product development, brand positioning and sales strategy.
  • Using ethical practices to build brand equity and brand positioning have been taken by different marketing experts, differently based on their cultural, ethical value system.
  • Sustainable brand positioning is the brand positioning of Sustainable products and services.
  • The process of selecting consumer segments across a range of countries that are targeted with an integrated brand positioning strategy without regard to geographic or national boundaries.
  • Their agency also offers e-workshops to teach corporations how to create and tell compelling stories that unify their brand positioning and messaging, and change the way they communicate about their brand or cause.
  • Reliability - a brand positioning opportunity for manufacturing companies 7.
  • The UIECU approached IBC to provide a strategy plan for future growth in Champaign County, improve their brand positioning and develop better products for their members.
  • The Sing Tao Daily has embarked upon many programmes to lift its brand positioning and stimulate its circulation and readership.
  • The company differs from its competition with a "unique brand positioning based on the exaltation of pleasure to discover the diversity of cultures and technologies".
  • Since May 2007, its commercial name has changed to Gestair Cargo, as part of the new brand positioning carried out by the Gestair Group.
  • In 2011, Accor introduced its new brand positioning with the slogan: Open new frontiers in hospitality.
  • The calculation of scores for the five brand positioning variables is done by evaluating the arithmetic mean of the various sub-elements that a brand positioning variable includes.
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